Last week i attened a lecture about 'The Mill' which was held at Northumbria Uni. I was going into this expecting to gain some good knowledge and/or tricks which i could take forward in my work. Unfortunatly that is not what i left with. The lecture seemed to be the speaker preaching on how good the company is and how good their campaigns are. I have to admit they are really good ad's and i am sure any advertiser would love to be a part of their company.
The one thing that stuck with me was when the speaker said '...its good to be able to do all of this by your self so you do not need to hire an animator...' Very interesting you say this sir,why were we at the lecture when he is basically telling people they would perfer if they could do it themselves :/ Thats us out of a job before we have even started.
The talk was interesting to see what they have done from an advertisers/marketeers point of view and the company itself is amazing.
But from animators point of view i dont think the talk was aimed at us :/
I have looked through their website and there are over 700 ad's in which they have done. All well known, some i didnt even know were done by them! Some include BMW, Budweiser, the superbowl...this is one of their show reels.
They also do a lot of work with Nike...here is the ad they did for the world cup
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